Esbeth Heredia, a dynamic force with both Mexican and Peruvian heritage, is a visionary CEO behind Amethyst Artist Management (AAM), making waves as Head Manager and Entrepreneur. Beginning her journey on March 1, 2021, she's committed to reshaping the music industry. Currently pursuing an Associate's Degree in Music Business at Full Sail University, she anticipates graduating in late December 2024.
As a one-woman army and proud Hispanic minority, Esbeth thrives in the Korean Music Industry in California, forging an exceptional path. With a focus on constant growth and networking, she seeks to cultivate a community of positive, trailblazing leaders.
Esbeth's strategic brilliance shines as an artist manager, demonstrated by her creation of the Humble Royalty Mentorship program. This initiative, in partnership with Backline, provides vital mental health resources, while her knowledge in business credit with provide a financial edge for her artists to enhance their financial well-being. Her partnership with MaryKay boosts artists' confidence on and off stage.
Having navigated various LA and San Bernardino County neighborhoods during her formative years, Esbeth values inclusivity and community bonds. These experiences inspire her vision of success, rooted in unity and entertainment for all.
With determination, Esbeth Heredia redefines the artist and industry narrative. She aims to erase negative stigmas in the music industry, replacing them with positive stories that uplift and celebrate humanity. As a transformative leader, she's not only shaping the industry's future but also nurturing a movement that fosters growth and harmony.
